consumer goods industry

Consumer goods are products that are purchased for personal use by individuals or households. They are typically divided into two categories: durable goods and non-durable goods.

  • Durable goods: Durable goods are products that are expected to last for a long time, such as cars, appliances, furniture, and electronics.
  • Non-durable goods: Non-durable goods are products that are consumed or used up quickly, such as food, clothing, and personal care products
  • Retail industry: Consumer goods are sold through a variety of retail channels, including brick-and-mortar stores, online retailers, and direct sales
  • Branding and marketing: Companies invest heavily in branding and marketing to differentiate their products from competitors and build brand loyalty
  • Consumer behavior: Understanding consumer behavior is important for companies to develop products that meet consumer needs and preferences.
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